From the moment that all the bureaucratic part is solved and business is finally able to get off the ground and open its doors, one of its main objectives is to capture as many customers as possible and thus increase its revenue.
But as not everything is flowers, obviously this feat is not so easy to achieve and just offering the best product will not guarantee that it will occur. We need to deliver something more, starting with a key part: service.
Have you performed this function efficiently? See now 9 service tips essential to your business!
1. Know your audience
No action can be done in vain and those who do not know who they want to reach cannot be frustrated if they do not have an audience. That simple!
Some think that: '' ideal customer is the one who buys '' and this is not true.
The first step is to conduct market research to find out which niche to operate in, which audience consumes that service/product and how to give what it needs.
2. Personalize the service
Knowing his persona, it is clear: each occurrence is unique and deserves to be treated as such.
Standardized procedures, or better, robotic, are not only ineffective but also weary consumers, as they give the impression that they are 'just one more'.
The personalized customer service training aims to understand the needs, desires and buying habits of each person to offer the best to them, generating enchantment as well as satisfaction.
3. Be proactive
Better than solving problems is to avoid them!
Okay, you're not a psychic and you don't know when they will happen, but the important thing is to always be available to the client.
When the purchase is made, the last thing expected by the buyer is a headache. Therefore, stimulating feedbacks and maintaining frequent contact with the public means helping you to have the best possible experience with your acquisition.
4. But be quick to solve problems
Nobody likes setbacks and should be avoided, but unfortunately, they happen and need to be resolved.
There are support services so bad that some customers simply give up on solving the case. Terrible to the business image.
Since obstacles are never welcome, make it easy for your customer to resolve them, such as:
- Complain Here;
- Social media.
5. 'Be' the customer
Every entrepreneur has been, is or will be a customer at some point, there is no escaping that.
Therefore, it is up to those who are attending to think about what they prioritize as public and thus strive to provide customer service training that generates enchantment. The famous '' put yourself in the place of the next ''.
6. Have flexibility
This item complements the second on the list!
Every business works from a set of rules and is perfectly normal, but you should ignore it from time to time, oddly enough.
This is not to say that standards are not worth following but are flexible. Sometimes the customer does not close due to detail (bureaucracy) and as losing sales is not in the plans, some points can be revised to prevent this from happening.
7. Ensure the quality of your service
The consumer looks for security and feeling that way, he tends to become a fan of the service and still recommend it. The ideal is to show how important that purchase will be to him and the best, to ensure that it is.
8. Handle complaints in the best way
Let the consumer express! After all, he always deserves to be heard.
Complaints, if well used, are beneficial to the business, serving as a basis for improving the services offered.
The popular channels, for example, are great when a company seeks customers and depends on the internet for that.
This is the importance of channels, guaranteeing the company's reputation, mainly because consumers and competitors watch them make comparisons.
9 - Provide an after-sales service
The current customer service training should assist in the three phases: before, during and after the closing of the deal, avoiding acting only in a receptive manner.
The idea of after-sales has grown considerably in recent years and it has been fundamental for companies to differentiate themselves in the market, proposing an incredible journey to the customer.
The post-sale, together with the other strategies, proves how customers should be prioritized regardless of the area in which the business operates, not least because if there is no buyer, there is no chance of it working and achieving its goals.
Author Bio- I am Sandra Azura from Zoe Talent Solutions and I am working under the team content writer. The fact is that I create online courses related to Business Management. Our entire team is very passionate about Management Skills and we always strive to offer you professional, comprehensive info about any Business Management Skills. I encourage readers to share their ideas and tips too.